03 · Development
Restaurant concept development, from napkin sketch to opening night
Bringing restaurant concepts to life: positioning, menu, brand and the operating plan that has to hold once the doors open. We have done it fifteen times for our own group.
Define
Decide what the restaurant is before spending on it.
- Concept development and positioning
- Market and competitive review
- Service model and daypart strategy
- Pro forma modeling
- Investment and expansion planning
Design
Menu, kitchen and brand designed together.
- Menu architecture and costing
- Kitchen and equipment layout
- Visual identity direction
- Website and menu design guidance
- Vendor selection
Deliver
A countdown with owners of every task.
- Pre-opening critical path
- Hiring and training plan
- Grand opening campaign
- Systems and reporting setup
- Post-opening oversight
Concept engagements are typically project-based and often pair with our culinary package and marketing launch support.
Let's get started
Tell us about your goals and we'll tell you honestly what we would do first — whether that's a single project or a long-term partnership.